Foundations of marketing /
Fahy, John.
Foundations of marketing / John Fahy, David Jobber. - 4th international ed. - Maidenhead. : McGraw-Hill, c2012. - 359 p. : ill., charts ; 28 cm.
Includes bibliographical references and index.
9780077137014
Business--Marketing.
Marketing.
HF5414 / .F34 2012
Foundations of marketing / John Fahy, David Jobber. - 4th international ed. - Maidenhead. : McGraw-Hill, c2012. - 359 p. : ill., charts ; 28 cm.
Includes bibliographical references and index.
9780077137014
Business--Marketing.
Marketing.
HF5414 / .F34 2012