The future of global business : a reader / [edited by] Michael R. Czinkota, Masaaki Kotabe, Ilkka A. Ronkainen.
Material type:
TextLanguage: English Publication details: New York : Routledge, 2011Description: xvi, 752 p. : ill. ; 24 cmISBN: 9780415800938 (hardback : alk. paper); 0415800935 (hardback : alk. paper); 9780415800945 (pbk. : alk. paper); 0415800943 (pbk. : alk. paper); 9780203878132 (ebook); 0203878132 (ebook)Subject(s): Export marketing | International business enterprises | International tradeLOC classification: HF1416 | .F88 2011Summary: In the fast-paced world of global business, success is marked by the ability to stay on top of current events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. --
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | University Of Fujairah | Main Library | HF1416 .F88 2011 (Browse shelf (Opens below)) | C.1 | Available | 001790 |
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| HF1416 .B476 2002 Best practices in international marketing / | HF1416 .B72 2005 International marketing strategy / | HF1416 .C375 2009 International marketing / | HF1416 .F88 2011 The future of global business : a reader / | HF1416 .K443 2011 Global marketing / | HF1416 .M78 2001 Dun & Bradstreet's guide to doing business around the world / | HF1416 .U85 2009 Marketing across cultures / |
Includes bibliographical references and index.
In the fast-paced world of global business, success is marked by the ability to stay on top of current events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. --
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