The future of global business : a reader / [edited by] Michael R. Czinkota, Masaaki Kotabe, Ilkka A. Ronkainen.

Contributor(s): Czinkota, Michael R | Ronkainen, Ilkka A | Kotabe, MasaakiMaterial type: TextTextLanguage: English Publication details: New York : Routledge, 2011Description: xvi, 752 p. : ill. ; 24 cmISBN: 9780415800938 (hardback : alk. paper); 0415800935 (hardback : alk. paper); 9780415800945 (pbk. : alk. paper); 0415800943 (pbk. : alk. paper); 9780203878132 (ebook); 0203878132 (ebook)Subject(s): Export marketing | International business enterprises | International tradeLOC classification: HF1416 | .F88 2011Summary: In the fast-paced world of global business, success is marked by the ability to stay on top of current events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. --
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book University Of Fujairah
Main Library HF1416 .F88 2011 (Browse shelf (Opens below)) C.1 Available 001790

Includes bibliographical references and index.

In the fast-paced world of global business, success is marked by the ability to stay on top of current events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. --

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