Events marketing management : a consumer perspective / Ivna Reic.
Material type: TextLanguage: English Publication details: New York, NY : Routledge, 2016Description: 292 p. ; 24 cmISBN: 9780415533577 (hbk); 9781138901810 (pbk)Subject(s): Special events -- Marketing | Special events -- ManagementLOC classification: GT3405 | .R45 2016Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book | University Of Fujairah | Main Library | GT3405 .R45 2016 (Browse shelf (Opens below)) | C.1 | Available | 001685 |
Includes bibliographical references and index.
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