Events marketing management : a consumer perspective /

Reic, Ivna.

Events marketing management : a consumer perspective / Ivna Reic. - New York, NY : Routledge, 2016. - 292 p. ; 24 cm.

Includes bibliographical references and index.

9780415533577 (hbk) 9781138901810 (pbk)


Special events--Marketing.
Special events--Management.

GT3405 / .R45 2016