The basics of media writing : a strategy-based approach / Scott A. Kuehn, Andrew Lingwall.

By: Kuehn, Scott AContributor(s): Lingwall, James Andrew [author.]Material type: TextTextPublication details: Los Angeles : SAGE | CQ Press, 2018Description: xxxi, 534 p. ; 24 cmISBN: 9781506308104 (pbk. : alk. paper)Subject(s): Mass media -- AuthorshipLOC classification: P96.A86 | K84 2018
Contents:
You as a writer -- Media writing professions and strategies -- Media writing style and language conventions -- Reporting and interviewing -- Hard news and feature writing -- Electronic news writing: radio and television -- Copy editing -- Media law and ethics -- Writing for social media -- Web copywriting -- Persuasive writing -- Public relations -- Advertising -- Business communication -- Appendices.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book University Of Fujairah
TEXT BOOK 		Text Books Text P96.A86 K84 2018 (Browse shelf (Opens below)) C.1 Not for Loan (Restricted) 003388

Includes bibliographical references and index.

You as a writer -- Media writing professions and strategies -- Media writing style and language conventions -- Reporting and interviewing -- Hard news and feature writing -- Electronic news writing: radio and television -- Copy editing -- Media law and ethics -- Writing for social media -- Web copywriting -- Persuasive writing -- Public relations -- Advertising -- Business communication -- Appendices.

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