The basics of media writing : a strategy-based approach /
Kuehn, Scott A.
The basics of media writing : a strategy-based approach / Scott A. Kuehn, Andrew Lingwall. - Los Angeles : SAGE | CQ Press, 2018. - xxxi, 534 p. ; 24 cm.
Includes bibliographical references and index.
You as a writer -- Media writing professions and strategies -- Media writing style and language conventions -- Reporting and interviewing -- Hard news and feature writing -- Electronic news writing: radio and television -- Copy editing -- Media law and ethics -- Writing for social media -- Web copywriting -- Persuasive writing -- Public relations -- Advertising -- Business communication -- Appendices.
9781506308104 (pbk. : alk. paper)
Mass media--Authorship.
P96.A86 / K84 2018
The basics of media writing : a strategy-based approach / Scott A. Kuehn, Andrew Lingwall. - Los Angeles : SAGE | CQ Press, 2018. - xxxi, 534 p. ; 24 cm.
Includes bibliographical references and index.
You as a writer -- Media writing professions and strategies -- Media writing style and language conventions -- Reporting and interviewing -- Hard news and feature writing -- Electronic news writing: radio and television -- Copy editing -- Media law and ethics -- Writing for social media -- Web copywriting -- Persuasive writing -- Public relations -- Advertising -- Business communication -- Appendices.
9781506308104 (pbk. : alk. paper)
Mass media--Authorship.
P96.A86 / K84 2018