Essentials of strategic management / Martyn Pitt & Dimitrios Koufopoulos.

By: Pitt, MartynContributor(s): Koufopoulos, Dimitrios NMaterial type: TextTextLanguage: English Publication details: London ; Los Angeles : SAGE, 2012Description: xviii, 451 p. : ill. ; 24 cmISBN: 9781849201865 (hbk.); 1849201862 (hbk.); 9781849201872 (pbk.); 1849201870 (pbk.)Subject(s): Strategic planningLOC classification: HD30.28 | .P525 2012
Contents:
Essence of strategy and strategic management -- Understanding the external environment -- Industry sector environments -- Enterprise stakeholders, identity and purpose -- Enterprise resources and distinctive capabilities -- Strategic decision-making -- Enterprise-level strategy frameworks -- Scale, non-scale and vertical strategies -- Innovation strategies -- Diversification strategies in the multi-activity enterprise -- Acquisition, merger and alliance strategies -- Multinational and global strategies -- Strategy implementation and change management.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book University Of Fujairah
Main Library HD30.28 .P525 2012 (Browse shelf (Opens below)) C.1 Available 002369

Includes bibliographical references (p. [403]-427) and index.

Essence of strategy and strategic management -- Understanding the external environment -- Industry sector environments -- Enterprise stakeholders, identity and purpose -- Enterprise resources and distinctive capabilities -- Strategic decision-making -- Enterprise-level strategy frameworks -- Scale, non-scale and vertical strategies -- Innovation strategies -- Diversification strategies in the multi-activity enterprise -- Acquisition, merger and alliance strategies -- Multinational and global strategies -- Strategy implementation and change management.

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