Essentials of strategic management / Martyn Pitt & Dimitrios Koufopoulos.
Material type: TextLanguage: English Publication details: London ; Los Angeles : SAGE, 2012Description: xviii, 451 p. : ill. ; 24 cmISBN: 9781849201865 (hbk.); 1849201862 (hbk.); 9781849201872 (pbk.); 1849201870 (pbk.)Subject(s): Strategic planningLOC classification: HD30.28 | .P525 2012Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book | University Of Fujairah | Main Library | HD30.28 .P525 2012 (Browse shelf (Opens below)) | C.1 | Available | 002369 |
Browsing University Of Fujairah shelves, Collection: Main Library Close shelf browser (Hides shelf browser)
HD30.28 .G75 2019 Making a business plan / | HD30.28 .H323 2005 The only sustainable edge : why business strategy depends on productive friction and dynamic specialization / | HD30.28 .H395 2011 HBR's 10 must reads on strategy. | HD30.28 .P525 2012 Essentials of strategic management / | HD30.28 .R644 2004 Bankable business plans / | HD30.28 .S745 2011 Strategy : theory & practice / | HD30.28 .T53 2004 Strategic management : concepts and cases / |
Includes bibliographical references (p. [403]-427) and index.
Essence of strategy and strategic management -- Understanding the external environment -- Industry sector environments -- Enterprise stakeholders, identity and purpose -- Enterprise resources and distinctive capabilities -- Strategic decision-making -- Enterprise-level strategy frameworks -- Scale, non-scale and vertical strategies -- Innovation strategies -- Diversification strategies in the multi-activity enterprise -- Acquisition, merger and alliance strategies -- Multinational and global strategies -- Strategy implementation and change management.
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