Essentials of strategic management /
Pitt, Martyn.
Essentials of strategic management / Martyn Pitt & Dimitrios Koufopoulos. - London ; Los Angeles : SAGE, 2012. - xviii, 451 p. : ill. ; 24 cm.
Includes bibliographical references (p. [403]-427) and index.
Essence of strategy and strategic management -- Understanding the external environment -- Industry sector environments -- Enterprise stakeholders, identity and purpose -- Enterprise resources and distinctive capabilities -- Strategic decision-making -- Enterprise-level strategy frameworks -- Scale, non-scale and vertical strategies -- Innovation strategies -- Diversification strategies in the multi-activity enterprise -- Acquisition, merger and alliance strategies -- Multinational and global strategies -- Strategy implementation and change management.
9781849201865 (hbk.) 1849201862 (hbk.) 9781849201872 (pbk.) 1849201870 (pbk.)
Strategic planning.
HD30.28 / .P525 2012
Essentials of strategic management / Martyn Pitt & Dimitrios Koufopoulos. - London ; Los Angeles : SAGE, 2012. - xviii, 451 p. : ill. ; 24 cm.
Includes bibliographical references (p. [403]-427) and index.
Essence of strategy and strategic management -- Understanding the external environment -- Industry sector environments -- Enterprise stakeholders, identity and purpose -- Enterprise resources and distinctive capabilities -- Strategic decision-making -- Enterprise-level strategy frameworks -- Scale, non-scale and vertical strategies -- Innovation strategies -- Diversification strategies in the multi-activity enterprise -- Acquisition, merger and alliance strategies -- Multinational and global strategies -- Strategy implementation and change management.
9781849201865 (hbk.) 1849201862 (hbk.) 9781849201872 (pbk.) 1849201870 (pbk.)
Strategic planning.
HD30.28 / .P525 2012