The pirate inside : building a challenger brand culture within yourself and your organization / Adam Morgan.
Material type:
TextLanguage: English Publication details: Chichester, West Sussex ; Hoboken, N.J. : John Wiley & Sons, c2004Description: xii, 336 p. : ill. ; 24 cmISBN: 0470860820 (cloth : alk. paper); 9780470860823Subject(s): Brand name products -- Management | Brand name products -- Psychological aspects | Brand name products -- Planning | Creative ability in business | Corporate cultureLOC classification: HD69.B7 | M665 2004
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | University Of Fujairah | Main Library | HD69.B7 M665 2004 (Browse shelf (Opens below)) | C.1 | Available | 002161 |
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| HD62.7 .U65 2018 إدارة مشروعات الأعمال الصغيرة / | HD62.7 .Z55 2011 Essentials of entrepreneurship and small business management / | HD69.B7 M55 2004 The business of brands / | HD69.B7 M665 2004 The pirate inside : building a challenger brand culture within yourself and your organization / | HD69.P75 C54 2007 Project management : strategic design and implementation / | HD69.P75 C54 2007 Project management : strategic design and implementation / | HD69.P75 C616 2012 Leading project teams : the basics of project management and team leadership / |
Includes bibliographical references (p. [324]-329) and index.
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