The business of brands /

Miller, Jon, 1971-

The business of brands / by Jon Miller & David Muir. - Chichester, England ; Hoboken, N.J. : Wiley, c2004. - xvi, 270 p. : ill. ; 24 cm.

Includes bibliographical references and index.

0470862599 (hbk. : alk. paper) 9780470862599


Brand name products.
Branding (Marketing)
Brand name products--Management.
Value added.

HD69.B7 / M55 2004