Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.

Contributor(s): Netemeyer, Richard G, 1956- | Haws, Kelly L | Bearden, William O, 1945-. Handbook of marketing scalesMaterial type: TextTextLanguage: English Publication details: Los Angeles : SAGE, c2011Edition: 3rd edDescription: xiv, 603 p. ; 29 cmISBN: 9781412980180 (alk. paper)Other title: Marketing scalesSubject(s): Marketing research | Consumer behavior -- ResearchLOC classification: HF5415.3 | .B323 2011
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book University Of Fujairah
Main Library HF5415.3 .B323 2011 (Browse shelf (Opens below)) C.1 Available 001933

Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999.

Published in cooperation with the Association for Consumer Research.

Includes bibliographical references and index.

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