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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / Marketing scales editors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. - 3rd ed. - Los Angeles : SAGE, c2011. - xiv, 603 p. ; 29 cm.

Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999. Published in cooperation with the Association for Consumer Research.

Includes bibliographical references and index.

ISBN: 9781412980180 (alk. paper)

Subjects--Topical Terms:
Marketing research.
Consumer behavior--Research.

LC Class. No.: HF5415.3 / .B323 2011