Understanding the consumer : a European perspective / Bernard Dubois.
Material type:
TextLanguage: English Publication details: London : Prentice Hall Europe, c2000Edition: 1st edDescription: 323 p. : ill. ; 25 cmISBN: 9780136163688Subject(s): Consumer behavior | MarketingLOC classification: HF5415.32 | .D83 2000
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | University Of Fujairah | Main Library | HF5415.32 .D83 2000 (Browse shelf (Opens below)) | C.1 | Available | 001925 |
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| HF5415.2 .Z54 2007 Exploring marketing research / | HF5415.3 .B323 2011 Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / | HF5415.3 .P468 2010 Consumer behavior & marketing strategy / | HF5415.32 .D83 2000 Understanding the consumer : a European perspective / | HF5415.32 .E53 2006 Consumer behavior / | HF5415.32 .H69 2010 Consumer behavior / | HF5415.32 .H69 2010 Consumer behavior / |
Includes bibliographical references and indexes.
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