Understanding the consumer : a European perspective /
Dubois, Bernard.
Understanding the consumer : a European perspective / Bernard Dubois. - 1st ed. - London : Prentice Hall Europe, c2000. - 323 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
9780136163688
Consumer behavior
Marketing.
HF5415.32 / .D83 2000
Understanding the consumer : a European perspective / Bernard Dubois. - 1st ed. - London : Prentice Hall Europe, c2000. - 323 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
9780136163688
Consumer behavior
Marketing.
HF5415.32 / .D83 2000