MARKSTRAT3 : the strategic marketing simulation / Jean-Claude Larréché, Hubert Gatignon.
Material type:
TextLanguage: English Publication details: Cincinnati, Ohio : South-Western College Pub., c1998Description: xiii, 210 p. : ill. ; 28 cmISBN: 0538880899 (package); 0538867590 (pbk.); 053887743X (disk 1); 0538877448 (disk 2)Subject(s): Marketing -- Computer simulation | Management gamesLOC classification: HF5415.125 | .L37 1998
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | University Of Fujairah | Main Library | HF5415.125 .L37 1998 (Browse shelf (Opens below)) | C.1 | Available | 001865 | |
| Book | University Of Fujairah | Main Library | HF5415.125 .L37 1998 (Browse shelf (Opens below)) | C.2 | Available | 001866 |
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| HF5415.125 .A286 2023 إدارة العلاقات مع العملاء : مدخل التسويق المبني على قواعد البيانات = Customer relationship managment (CRM) : database marketing approach / | HF5415.125 .A2864 2023 التسويق الإلكتروني : آليات التواصل الجديدة مع العملاء / | HF5415.125 .A2864 2023 التسويق الإلكتروني : آليات التواصل الجديدة مع العملاء / | HF5415.125 .L37 1998 MARKSTRAT3 : the strategic marketing simulation / | HF5415.125 .L37 1998 MARKSTRAT3 : the strategic marketing simulation / | HF5415.1265 .B72 2001 Branding @ the digital age / | HF5415.1265 .I57 2009 Internet marketing : strategy, implementation, and practice / |
Version 3 of the MARKSTRAT simulation software.
Includes index.
System requirements for accompanying computer disks: IBM PC, Intel 486 or Pentium processor, 4 MB memory, hard disk with at least 6 MB available storage, Windows 3.1 or Windows 95, laser or ink-jet printer.
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