Handbook of Islamic marketing / edited by Özlem Sandıkcı, Gillian Rice.

Contributor(s): Sandıkcı, Özlem | Rice, Gillian, Ph. DMaterial type: TextTextLanguage: English Publication details: Cheltenham, UK ; Northampton, MA : Edward Elgar, c2011Description: xxi, 513 p. : ill. ; 26 cmISBN: 9781849800136; 1849800138Subject(s): Marketing -- Islamic countries | Marketing -- Religious aspects -- Islam | Consumption (Economics) -- Religious aspects -- Islam | Brand name products -- Religious aspects -- Islam | Islamic countries -- CommerceLOC classification: HF5415.12.I74 | H36 2011
Incomplete contents:
Morality and the marketplace -- Muslim consumptionscapes -- Marketing practices -- Globalization, politics, and resistance -- The future.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)

Includes bibliographical references and index.

Morality and the marketplace -- Muslim consumptionscapes -- Marketing practices -- Globalization, politics, and resistance -- The future.

There are no comments on this title.

to post a comment.