MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01906cam a22002534a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
030828s2004 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1591391474 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781591391470 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
AE-FuU |
| Transcribing agency |
AE-ShKH |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD9999.S74 |
| Item number |
P738 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dyer, Davis. |
| 9 (RLIN) |
1198 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Rising tide : |
| Remainder of title |
lessons from 165 years of brand building at Procter & Gamble / |
| Statement of responsibility, etc. |
Davis Dyer, Frederick Dalzell, Rowena Olegario. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
Harvard Business School Press, |
| Date of publication, distribution, etc. |
2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 467 p. : |
| Other physical details |
ill. (some col.) ; |
| Dimensions |
25 cm. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Getting started, 1837-1890 : Procter & Gamble in the commodity era -- From commodities to consumer goods : Ivory and the birth of the brand -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine : the story of Tide -- An explosion in consumer products -- Procter & Gamble reinvents the paper products business -- Crest : a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- The rely crisis -- Competition and global expansion -- Learning to compete in Japan -- The diaper wars -- En r�io revuelto : finding the formula in Mexico and Latin America -- Pantene : building a global beauty brand -- Reshaping Procter & Gamble -- Rewriting the rules : reconfiguring the supply chain -- Winning in the white space : Procter & Gamble in Central and Eastern Europe and Russia -- Ivory, Crest, and Olay : redefining the boundaries of the brand -- Prescription for growth in health care -- Challenges in China. |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Procter & Gamble Company |
| General subdivision |
History. |
| 9 (RLIN) |
1199 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| Geographic subdivision |
United States |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
1200 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management |
| Geographic subdivision |
United States |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
1201 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Soap trade |
| Geographic subdivision |
United States |
| General subdivision |
History. |
| 9 (RLIN) |
1202 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dalzell, Frederick. |
| 9 (RLIN) |
1203 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Olegario, Rowena. |
| 9 (RLIN) |
1204 |
