Rising tide : lessons from 165 years of brand building at Procter & Gamble /
Dyer, Davis.
Rising tide : lessons from 165 years of brand building at Procter & Gamble / Davis Dyer, Frederick Dalzell, Rowena Olegario. - Boston, Mass. : Harvard Business School Press, 2004. - x, 467 p. : ill. (some col.) ; 25 cm.
Getting started, 1837-1890 : Procter & Gamble in the commodity era -- From commodities to consumer goods : Ivory and the birth of the brand -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine : the story of Tide -- An explosion in consumer products -- Procter & Gamble reinvents the paper products business -- Crest : a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- The rely crisis -- Competition and global expansion -- Learning to compete in Japan -- The diaper wars -- En r�io revuelto : finding the formula in Mexico and Latin America -- Pantene : building a global beauty brand -- Reshaping Procter & Gamble -- Rewriting the rules : reconfiguring the supply chain -- Winning in the white space : Procter & Gamble in Central and Eastern Europe and Russia -- Ivory, Crest, and Olay : redefining the boundaries of the brand -- Prescription for growth in health care -- Challenges in China.
1591391474 9781591391470
Procter & Gamble Company--History.
Brand name products--United States--Case studies.
Product management--United States--Case studies.
Soap trade--History.--United States
HD9999.S74 / P738 2004
Rising tide : lessons from 165 years of brand building at Procter & Gamble / Davis Dyer, Frederick Dalzell, Rowena Olegario. - Boston, Mass. : Harvard Business School Press, 2004. - x, 467 p. : ill. (some col.) ; 25 cm.
Getting started, 1837-1890 : Procter & Gamble in the commodity era -- From commodities to consumer goods : Ivory and the birth of the brand -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine : the story of Tide -- An explosion in consumer products -- Procter & Gamble reinvents the paper products business -- Crest : a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- The rely crisis -- Competition and global expansion -- Learning to compete in Japan -- The diaper wars -- En r�io revuelto : finding the formula in Mexico and Latin America -- Pantene : building a global beauty brand -- Reshaping Procter & Gamble -- Rewriting the rules : reconfiguring the supply chain -- Winning in the white space : Procter & Gamble in Central and Eastern Europe and Russia -- Ivory, Crest, and Olay : redefining the boundaries of the brand -- Prescription for growth in health care -- Challenges in China.
1591391474 9781591391470
Procter & Gamble Company--History.
Brand name products--United States--Case studies.
Product management--United States--Case studies.
Soap trade--History.--United States
HD9999.S74 / P738 2004