Branding @ the digital age / (Record no. 479)

MARC details
000 -LEADER
fixed length control field 00715cam a22002174a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010706s2001 nyua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 033394769X (hardcover)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780333947692
040 ## - CATALOGING SOURCE
Original cataloging agency AE-FuU
Transcribing agency AE-ShKH
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .B72 2001
245 00 - TITLE STATEMENT
Title Branding @ the digital age /
Statement of responsibility, etc. edited by Herbert M. Meyers and Richard Gerstman.
246 3# - VARYING FORM OF TITLE
Title proper/short title Branding at the digital age
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Palgrave,
Date of publication, distribution, etc. 2001.
300 ## - PHYSICAL DESCRIPTION
Extent xii, p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
9 (RLIN) 1124
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Meyers, Herbert M.
9 (RLIN) 1125
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gerstman, Richard.
9 (RLIN) 1126
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Main Library University Of Fujairah University Of Fujairah   11/15/2022   HF5415.1265 .B72 2001 001839 11/15/2022 C.1 11/15/2022 Book