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Principles of service marketing and management / Christopher Lovelock, Lauren Wright.

by Lovelock, Christopher H | Wright, Lauren.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002Availability: Items available for loan: 2 Call number: HD9981.5 .L68 2002, ...

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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 7th international ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston : Prentice Hall, c2011Availability: Items available for loan: 2 Call number: HF5415.13 .L5883 2011, ...

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