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Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.].

by Morrison, Margaret A.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Thousand Oaks, Calif. : SAGE, c2012Availability: Items available for loan: 1 Call number: HF5814 .U78 2012.

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The Sage dictionary of quantitative management research / compiled and edited by Luiz Moutinho, Graeme Hutcheson.

by Moutinho, Luiz | Hutcheson, Graeme D.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Los Angeles, Calif. ; London : SAGE, 2011Other title: Quantitative management research.Availability: Items available for loan: 1 Call number: HD30.4 .S228 2011.

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Qualitative organizational research : core methods and current challenges / Gillian Symon & Catherine Cassell.

by Symon, Gillian | Cassell, Catherine.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Los Angeles ; London : SAGE, 2012Availability: Items available for loan: 1 Call number: HM786 .S96 2012.

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