Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr.
Material type:
TextLanguage: English Series: Mcgraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill, c2008Edition: 6th international edDescription: xxii, 533 p. : ill. ; 26 cmISBN: 9780071101097Subject(s): Marketing -- ManagementLOC classification: HF5415.13 | .M352324 2008
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | University Of Fujairah | Main Library | HF5415.13 .M352324 2008 (Browse shelf (Opens below)) | C.1 | Available | 001838 |
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| HF5415.13 .K64 2016 Marketing management / | HF5415.13 .L5883 2011 Services marketing : people, technology, strategy / | HF5415.13 .L5883 2011 Services marketing : people, technology, strategy / | HF5415.13 .M352324 2008 Marketing management : a strategic decision-making approach / | HF5415.13 .M36344 2010 Marketing management / | HF5415.13 .M369183 2007 Marketing plans : how to prepare them, how to use them / | HF5415.13 .P3242 2005 Principles of services marketing / |
Previous ed. entered under title.
Includes bibliographical references and index.
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