The Oxford textbook of marketing / edited by Keith Blois.
Material type: TextLanguage: English Publication details: Oxford ; New York : Oxford University Press, 2000Description: x i, 658 p. : ill. ; 25 cmISBN: 0198775768; 9780198775768Subject(s): MarketingLOC classification: HF5415 | .O974 2000Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book | University Of Fujairah | Main Library | HF5415 .O974 2000 (Browse shelf (Opens below)) | C.1 | Available | 001816 |
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HF5415 .L36 2006 Introduction to marketing / | HF5415 .M297453 2005 Marketing principles and best practices / | HF5415 .M378 2012 Essentials of marketing : a marketing strategy planning approach / | HF5415 .O974 2000 The Oxford textbook of marketing / | HF5415 .P2342 2004 Introduction to marketing : theory and practice / | HF5415 .P2343 2014 Principles of marketing / | HF5415 .P35 2011 Principles of marketing / |
Includes bibliographical references (p. [627]-645) and index.
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