Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee.
Material type:
TextLanguage: English Publication details: Harlow, Essex, England : Pearson Education, 2009Edition: 5th edDescription: xvi, 479 p. : ill. ; 25 cmISBN: 9780273713913 (pbk.); 0273713914 (pbk.)Subject(s): Export marketing -- Social aspects | International business enterprises -- Social aspects | Intercultural communicationLOC classification: HF1416 | .U85 2009
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | University Of Fujairah | Main Library | HF1416 .U85 2009 (Browse shelf (Opens below)) | C.1 | Available | 001793 |
Includes bibliographical references and index.
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