Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextLanguage: English Publication details: Boston : McGraw-Hill Irwin, c2009Edition: 8th international edDescription: xxv, 838 p. : col. ill. ; 29 cmISBN: 9780071284400Subject(s): Advertising | Sales promotion | Communication in marketingLOC classification: HF5823 | .B387 2009
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | University Of Fujairah | Main Library | HF5823 .B387 2009 (Browse shelf (Opens below)) | C.1 | Available | 002022 | |
| Book | University Of Fujairah | Main Library | HF5823 .B387 2009 (Browse shelf (Opens below)) | C.2 | Available | 002023 |
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| HF5821 .Z33 2016 الإعلان الإلكتروني : منطلقات نظرية و تطبيقات عملية / | HF5823 .A286 2014 هندسة الإعلان الفعال : مدخل صناعة الإعلان / | HF5823 .A286 2014 هندسة الإعلان الفعال : مدخل صناعة الإعلان / | HF5823 .B387 2009 Advertising and promotion : an integrated marketing communications perspective / | HF5823 .B387 2009 Advertising and promotion : an integrated marketing communications perspective / | HF5823 .B387 2012 Advertising and promotion : an integrated marketing communications perspective / | HF5823 .S534 2015 فنون الإعلان و التسويق / |
Includes indexes.
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