Managerial economics : foundations of business analysis and strategy / Christopher R. Thomas, S. Charles Maurice.

By: Thomas, Christopher RContributor(s): Maurice, S. CharlesMaterial type: TextTextLanguage: English Series: The McGraw-Hill economics seriesPublication details: New York : McGraw-Hill/Irwin, c2013Edition: 11th international edDescription: xx, 748 p. : ill. ; 24 cmISBN: 9781259071515Subject(s): Managerial economicsLOC classification: HD30.22 | .M39 2013
Contents:
Some preliminaries -- Managers, profits, and markets -- Demand, supply, and market equilibrium -- Marginal analysis for optimal decisions -- Basic estimation techniques -- Demand analysis -- Theory of consumer behavior -- Elasticity and demand -- Demand estimation and forecasting -- Production and cost in the short run -- Production and cost in the long run -- Production and cost estimation -- Profit maximization in various market structures -- Managerial decisions in competitive markets -- Managerial decisions for firms with market power -- Strategic decision making in oligopoly markets -- Advanced topics in managerial economics -- Advanced pricing techniques -- Decisions under risk and uncertainty -- Chapter16: government regulation of business.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book University Of Fujairah
Main Library HD30.22 .M39 2013 (Browse shelf (Opens below)) C.1 Available 002360

Some preliminaries -- Managers, profits, and markets -- Demand, supply, and market equilibrium -- Marginal analysis for optimal decisions -- Basic estimation techniques -- Demand analysis -- Theory of consumer behavior -- Elasticity and demand -- Demand estimation and forecasting -- Production and cost in the short run -- Production and cost in the long run -- Production and cost estimation -- Profit maximization in various market structures -- Managerial decisions in competitive markets -- Managerial decisions for firms with market power -- Strategic decision making in oligopoly markets -- Advanced topics in managerial economics -- Advanced pricing techniques -- Decisions under risk and uncertainty -- Chapter16: government regulation of business.

Includes bibliographical references and index.

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