The digital transformation playbook : rethink your business for the digital age / David L. Rogers.
Material type:
TextLanguage: English Publication details: New York : Columbia Business School Pub., 2016Description: xi, 278 p. ; 24 cmISBN: 9780231175449 (cloth : alk. paper)Subject(s): Technological innovations -- Management | Information technology -- Management | New products | Strategic planningLOC classification: HD45 | .R6335 2016
Contents:
The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | University Of Fujairah | Main Library | HD45 .R6335 2016 (Browse shelf (Opens below)) | C.1 | Available | 002296 | |
| Book | University Of Fujairah | Main Library | HD45 .R6335 2016 (Browse shelf (Opens below)) | C.2 | Available | 002297 |
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Includes bibliographical references and index.
The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models.
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