Global marketing management : changes, new challenges, and strategies / Kiefer Lee, Steve Carter.
Material type:
TextLanguage: English Publication details: Oxford ; New York : Oxford University Press, 2009Edition: 2nd edDescription: xxvii, 565 p. : col. ill. ; 27 cmISBN: 9780199239429; 0199239428Subject(s): International business enterprises -- Management | Strategic planningLOC classification: HD62.4 | .L44 2009| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | University Of Fujairah | Main Library | HD62.4 .L44 2009 (Browse shelf (Opens below)) | C.1 | Available | 002102 |
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| HD62.4 .H548 2011 Global business today / | HD62.4 .H548 2011 Global business today / | HD62.4 .H63 2012 International management : culture, strategy, and behavior / | HD62.4 .L44 2009 Global marketing management : changes, new challenges, and strategies / | HD62.4 .M465 2011 International business / | HD62.4 .M8427 2003 The multinational firm : organizing across institutional and national divides / | HD62.4 .R843 2002 International business / |
Includes index.
Changes and new challenges -- The global marketing environment -- Understanding globalization -- Understanding global cultures and buyer behaviour -- Understanding global social and ethical issues -- Opportunity analysis and selection of markets -- Market entry strategies -- Creating, developing, and maintaining competitive advantage -- Product and brand management -- Global services marketing -- Management of global communications -- Managing supply chain and distribution -- Managing global marketing relationships -- Global pricing and terms of access -- Sales force management and negotiation -- Organizing and controlling global marketing operations.
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