Sales promotion : how to create, implement & integrate campaigns that really work / Roddy Mullin.

By: Mullin, RoddyMaterial type: TextTextLanguage: English Publication details: Philadelphia : Kogan Page Limited, 2010Edition: 5th edDescription: xviii, 262 p. : ill. ; 24 cmISBN: 9780749457044; 074945704X; 9780749460051 (e-bk); 0749460059 (e-bk)Subject(s): Sales promotion | MarketingLOC classification: HF5438.5 | .M85 2010
Contents:
Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion.
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Includes index.

Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion.

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