Sales promotion : how to create, implement & integrate campaigns that really work / Roddy Mullin.

By: Mullin, RoddyMaterial type: TextTextLanguage: English Publication details: Philadelphia : Kogan Page Limited, 2010Edition: 5th edDescription: xviii, 262 p. : ill. ; 24 cmISBN: 9780749457044; 074945704X; 9780749460051 (e-bk); 0749460059 (e-bk)Subject(s): Sales promotion | MarketingLOC classification: HF5438.5 | .M85 2010
Contents:
Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book University Of Fujairah
Main Library HF5438.5 .M85 2010 (Browse shelf (Opens below)) C.1 Available 001917
Book University Of Fujairah
Main Library HF5438.5 .M85 2010 (Browse shelf (Opens below)) C.2 Available 001918

Includes index.

Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion.

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