Marketing management / Greg W. Marshall, Mark W. Johnston.
Material type:
TextLanguage: English Publication details: Boston : McGraw-Hill Irwin, c2010Description: 1 v. (various pagings) : col. ill., col. map ; 29 cmISBN: 9780071283182Subject(s): Marketing -- ManagementLOC classification: HF5415.13 | .M36344 2010
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Book | University Of Fujairah | Main Library | HF5415.13 .M36344 2010 (Browse shelf (Opens below)) | C.1 | Available | 001937 |
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| HF5415.13 .L5883 2011 Services marketing : people, technology, strategy / | HF5415.13 .L5883 2011 Services marketing : people, technology, strategy / | HF5415.13 .M352324 2008 Marketing management : a strategic decision-making approach / | HF5415.13 .M36344 2010 Marketing management / | HF5415.13 .M369183 2007 Marketing plans : how to prepare them, how to use them / | HF5415.13 .P3242 2005 Principles of services marketing / | HF5415.13 .P3242 2008 Principles of services marketing / |
Includes bibliographical references and indexes.
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