Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

By: Peter, J. PaulContributor(s): Donnelly, James HMaterial type: TextTextLanguage: English Publication details: Boston : McGraw-Hill Irwin, c2009Edition: 9th international edDescription: xvii, 782 p. : ill. (some col.), col. map ; 26 cmISBN: 9780071280761Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesLOC classification: HF5415.13 | .P387 2009
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Book University Of Fujairah
Main Library HF5415.13 .P387 2009 (Browse shelf (Opens below)) C.1 Available 001876

Includes bibliographical references and index.

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