Marketing research / Donald R. Cooper, Pamela S. Schindler.
Material type: TextLanguage: English Series: The McGraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill/Irwin, c2006Edition: 1st edDescription: xix, 790 p. : ill. ; 28 cm. + 1 CD-ROM (3 1/2 in.)ISBN: 0072837861 (alk. paper); 9780071115711Subject(s): Marketing researchLOC classification: HF5415.2 | .C635 2006Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book | University Of Fujairah | Main Library | HF5415.2 .C635 2006 (Browse shelf (Opens below)) | C.1 | Available | 001880 |
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HF5415.153 .C72 2011 New products management / | HF5415.157 .F67 2010 Managing quality : integrating the supply chain / | HF5415.157 .F67 2010 Managing quality : integrating the supply chain / | HF5415.2 .C635 2006 Marketing research / | HF5415.2 .L383 2012 Leading edge marketing research : 21st-century tools and practices / | HF5415.2 .M3825 2007 Marketing research essentials / | HF5415.2 .M383 2012 The market research toolbox : a concise guide for beginners / |
Includes bibliographical references (p. 726-749) and indexes.
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