Entry Corporate Name

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 1128

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20221108002000.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 221108|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

110 ## - HEADING--CORPORATE NAME

• Corporate name or jurisdiction name as entry element: Institute of Marketing

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)6551: McDonald, Malcolm. 1127, Marketing plans :, 2007.