Marketing : (Record no. 498)

MARC details
000 -LEADER
fixed length control field 00669cam a2200205 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020708s2003 mauab g b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0618192433 (Library ed.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780618192434
040 ## - CATALOGING SOURCE
Original cataloging agency AE-FuU
Transcribing agency AE-ShKH
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .P658 2003
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Pride, William M.,
Dates associated with a name 1942-
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title concepts and strategies /
Statement of responsibility, etc. William M. Pride, O.C. Ferrell.
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Houghton Mifflin Co.,
Date of publication, distribution, etc. c2003.
300 ## - PHYSICAL DESCRIPTION
Extent 1 v. (various pagings) :
Other physical details col. ill., col. maps ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ferrell, O. C.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Main Library University Of Fujairah University Of Fujairah   11/15/2022   HF5415 .P658 2003 001850 11/15/2022 C.1 11/15/2022 Book