Services marketing : (Record no. 495)

MARC details
000 -LEADER
fixed length control field 00783cam a22002294a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 041213s2007 mauab g b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071244961
040 ## - CATALOGING SOURCE
Original cataloging agency AE-FuU
Transcribing agency AE-ShKH
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD9980.5
Item number .Z45 2007
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Zeithaml, Valarie A.
245 10 - TITLE STATEMENT
Title Services marketing :
Remainder of title integrating customer focus across the firm /
Statement of responsibility, etc. Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
250 ## - EDITION STATEMENT
Edition statement 4th international ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 708 p. :
Other physical details ill., map ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer services.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bitner, Mary Jo.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gremler, Dwayne D.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Main Library University Of Fujairah University Of Fujairah   11/15/2022   HD9980.5 .Z45 2007 001845 11/15/2022 C.1 11/15/2022 Book