Principles of marketing / (Record no. 26)
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000 -LEADER | |
---|---|
fixed length control field | 00623cam a2200193 a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 081107s2021 njua g b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781292341132 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | AE-FuU |
Transcribing agency | AE-ShKH |
041 0# - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415 |
Item number | .K636 2021 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip. |
9 (RLIN) | 98 |
245 10 - TITLE STATEMENT | |
Title | Principles of marketing / |
Statement of responsibility, etc. | Philip Kotler, Gary Armstrong. |
250 ## - EDITION STATEMENT | |
Edition statement | 18th global ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Upper Saddle River, N.J. : |
Name of publisher, distributor, etc. | Prentice Hall, |
Date of publication, distribution, etc. | 2021. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 728 p. : |
Other physical details | ill. (chiefly col.) ; |
Dimensions | 29 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Armstrong, Gary |
Fuller form of name | (Gary M.) |
9 (RLIN) | 100 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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Restricted | Not for Loan | Text Books | University Of Fujairah | University Of Fujairah | TEXT BOOK | 11/15/2022 | Text HF5415 .K636 2021 | 000185 | 11/15/2022 | C.1 | 11/15/2022 | Book | |||||
Restricted | Not for Loan | Text Books | University Of Fujairah | University Of Fujairah | TEXT BOOK | 11/15/2022 | Text HF5415 .K636 2021 | 000184 | 11/15/2022 | C.2 | 11/15/2022 | Book |