Marketing management / (Record no. 1058)
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000 -LEADER | |
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fixed length control field | 00616cam a2200217 a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230216123858.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140627s2016 njua g 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781292092621 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | AE-FuU |
Transcribing agency | AE-ShKH |
041 0# - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.13 |
Item number | .K64 2016 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip. |
9 (RLIN) | 98 |
245 10 - TITLE STATEMENT | |
Title | Marketing management / |
Statement of responsibility, etc. | Philip Kotler, Kevin Lane Keller. |
250 ## - EDITION STATEMENT | |
Edition statement | 15 global ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Boston : |
Name of publisher, distributor, etc. | Pearson, |
Date of publication, distribution, etc. | [2016] |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxii, 692 p. : |
Other physical details | ill. ; |
Dimensions | 29 cm. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
General subdivision | Management. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Keller, Kevin Lane, |
Dates associated with a name | 1956- |
9 (RLIN) | 126 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Suppress in OPAC | No |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Main Library | University Of Fujairah | University Of Fujairah | 11/15/2022 | HF5415.13 .K64 2016 | 001873 | 11/15/2022 | C.1 | 11/15/2022 | Book | |||||||
Main Library | University Of Fujairah | University Of Fujairah | 11/15/2022 | HF5415.13 .K64 2016 | 001874 | 11/15/2022 | C.2 | 11/15/2022 | Book |