Strategic management : concepts and cases ; a competitive advantage approach /

David, Fred R.

Strategic management : concepts and cases ; a competitive advantage approach / Fred R. David, Francis Marion University, Florence, South Carolina, Forest R. David, Strategic Planning Consultant. - 16th global ed. - Boston : Pearson, 2017. - xxxiii, 651 p. : ill. ; 28 cm

Includes bibliographical references and index.

9781292148496


Strategic planning.
Strategic planning--Case studies.

HD30.28 / .D385 2017