Resistance is Useless : the Art of Business Persuasion /

Burch, Geoff.

Resistance is Useless : the Art of Business Persuasion / Geoff Burch. - Hoboken : John Wiley & Sons, 2011. - 270 p. : ill. ; 25 cm.

Includes bibliographical references and index.

9781841124698


Marketing.
Persuasion (Psychology)
New business enterprises.

HF5415 / .B87 2011