Principles of marketing /
Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong. - 16th global ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2016. - 731 p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
9781292092485
Marketing.
HF5415 / .K636 2016
Principles of marketing / Philip Kotler, Gary Armstrong. - 16th global ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2016. - 731 p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
9781292092485
Marketing.
HF5415 / .K636 2016