Global marketing /

Keegan, Warren J.

Global marketing / Warren J. Keegan, Mark C. Green. - 6th international ed. - Upper Saddle River, N.J. : Prentice Hall, c2011. - xxxiv, 587 p. : ill. (some col.), maps (chiefly col.) ; 28 cm.

Includes bibliographical references and indexes.

9780137042685


Export marketing.

HF1416 / .K443 2011