Raising the corporate umbrella : corporate communications in the 21st century /

Kitchen, Philip J.

Raising the corporate umbrella : corporate communications in the 21st century / Philip J. Kitchen, Don E. Schultz. - Houndmills, Basingstoke, Hampshire ; New York : Palgrave, 2001. - xxii, 410 p. : ill. ; 24 cm.

Includes bibliographical references (p. 309-407) and index.

0333926390 (cloth)


Business communication.
Chief executive officers.
Communication, International.
Competition, International.

HF5718 / .K57 2001