Strategy : winning in the marketplace : core concepts, analytical tools, cases /

Thompson, Arthur A., 1940-

Strategy : winning in the marketplace : core concepts, analytical tools, cases / Arthur A. Thompson, John E. Gamble, A.J. Strickland. - 2nd ed. - Boston, Mass. : McGraw-Hill, 2006. - 1 v. (various pagings) : col. ill. ; 26 cm.

Includes bibliographical references and indexes.

9780071119337


Strategic planning.
Industrial management.
Conglomerate corporations--Management.
Strategic planning--Case studies.

HD30.28 / .T543 2006