Essentials of services marketing /
Wirtz, Jochen.
Essentials of services marketing / Jochen Wirtz, Patricia Chew, Christopher Lovelock. - London : Chartered Institute of Personnel and Development, 2011. - 368 p. : ill. ; 28 cm.
Includes bibliographical references and indexes.
9789810679958
Industrial relations.
Personnel Management.
HD6971 / .W57 2011
Essentials of services marketing / Jochen Wirtz, Patricia Chew, Christopher Lovelock. - London : Chartered Institute of Personnel and Development, 2011. - 368 p. : ill. ; 28 cm.
Includes bibliographical references and indexes.
9789810679958
Industrial relations.
Personnel Management.
HD6971 / .W57 2011