Normal view MARC view ISBD view

The public relations handbook / edited by Alison Theaker. - 4th ed. - Abingdon, Oxon ; New York, NY : Routledge, 2012. - xvi, 487 p. : ill. ; 26 cm. - Media practice . - Media practice. .

Rev. ed. of: The public relations handbook / Alison Theaker. 3rd ed. 2008.

Includes bibliographical references and index.

ISBN: 9780415598132 (hbk. : alk. paper) 0415598133 (hbk. : alk. paper) 9780415598149 (pbk. : alk. paper) 0415598141 (pbk. : alk. paper) 9780203804827 (e-book) 0203804821 (e-book)

Subjects--Topical Terms:
Corporations--Public relations.

LC Class. No.: HD59 / .T474 2012