Strategic management of technology and innovation /

Burgelman, Robert A.

Strategic management of technology and innovation / Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright. - 4th ed. - Boston : McGraw-Hill/Irwin, c2001. - 1208 p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

0072312831 9780071232302


Technological innovations--Management.
New products--Management.
High technology industries--Management.

HD45 / .B799 2004