Exploring marketing research /
Zikmund, William G.
Exploring marketing research / William G. Zikmund, Barry J. Babin. - 9th international ed. - Mason, OH ; Thomson/South-Western, c2007. - xxi, 698 p. : chiefly col. ill. ; 29 cm.
Includes bibliographical references and index.
9780324539028
Marketing research.
HF5415.2 / .Z54 2007
Exploring marketing research / William G. Zikmund, Barry J. Babin. - 9th international ed. - Mason, OH ; Thomson/South-Western, c2007. - xxi, 698 p. : chiefly col. ill. ; 29 cm.
Includes bibliographical references and index.
9780324539028
Marketing research.
HF5415.2 / .Z54 2007