Consumer behavior /

Hoyer, Wayne D.

Consumer behavior / Wayne D. Hoyer, Deborah J. McInnis. - 5th international ed. - Australia ; Mason, OH : South-Western Cengage Learning, c2010. - xxiv, 493, [151] p. : ill. ; 27 cm.

Includes bibliographical references and indexes.

9780324834277


Consumer behavior.

HF5415.32 / .H69 2010